MyCoke (formerly known as Coke Music and Coke Studios) was an online chat game used for marketing the Coca-Cola brand and products. It was created in January 2002 by Studiocom an Atlanta based digital agency using core technology from Sulake Corporation, the company responsible for a similar popular online game called Habbo Hotel. Version 2 of the game was released in late 2004 on a new technology platform called Galapagos, created by Studiocom, and featuring new locations and a special double-reward 'Coca-Cola Red Room'. On December 6, 2007 MyCoke closed, and encouraged users to join CC-Metro, which was part of There. There was closed on March 9, 2010.
The main focus of the game was to socialize, mix music, and decorate various interiors. The in-game currency was decibels, and was rewarded for doing various activities. There were various locations based on real-life cities where the user could perform music, such asSan Francisco or Mexico. Coke Studios had sponsored several high-profile films and television shows, in which events and promotions would happen on the website or the client.
Beginning in 2002, Sulake began one of their first commercial gaming projects for Coca-Cola called Coke music (later renamed to "MyCoke"). This game is commonly compared to the famous game of Habbo Hotel. The client itself was named Coke Studios, similar to how Habbo's is "Habbo Hotel". In Coke Studios, the single goal was to create a virtual room, which could be used in any ways imaginable. An avatar would be called a "V-ego" (Similar to Habbo avatars being called simply "Habbos"). The game was only available between 10:00 AM and 2:00 AM (EST [UTC-5]). A localized UK version operated until it was shut down on July 31st, 2006.
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